Ford, Alibaba to test online sales, car vending machine concept?

Ford and Chinese tech juggernaut Alibaba are reportedly set to sign a deal to explore new ways of selling cars in China. 

The plan calls for exploring test-selling automobiles both online and at physical locations, Reuters reports. The multipronged “letter of intent” will investigate leveraging Alibaba’s Tmall online store to sell new vehicles, as well as its new “‘auto vending machine’ store concept,” an idea that sounds more than a bit like what used car retailer Carvana has pioneered with increasing success. 

The vending machine will reportedly allow prospective customers to view a store’s inventory on their phones, as well as summon them to the ground floor for a test drive or even purchase them outright. Eligible customers will be able to put 10 percent down on their new vehicles and finance the rest through Alibaba’s Alipay.

Ford CEO Jim Hackett and chairman Bill Ford, Jr. are reportedly preparing to sign a letter of intent with Alibaba.


Vehicles purchased online through Alibaba’s Tmall may be delivered and serviced through Ford dealers, and indeed, the same could apply to vehicles found in the company’s vending machine buildings.  

Ford will likely have to work hard to assuage any concerns of its dealer body with any Alibaba deal, as their existing network of retailers could grow concerned that they’re being cut out of new vehicle sales and financing opportunities. Direct sales from automaker to consumer are possible in China and other global markets, but the practice is generally illegal in most US states. 

Ford CEO Jim Hackett and executive chairman Bill Ford, Jr. are reportedly set to sign a letter of intent exploring these areas of possible retail partnerships in Hangzhou on Thursday.

When Roadshow reached Alibaba and Ford reps by phone, neither immediately offered a comment on this story.

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